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In addition, a thread on Weibo, China’s Twitter-like comments platfor
m, titled “eating alone” contains 226,000 posts and has garnered 290 million hits.
In 2017, WithEating Magazine, a Chinese foodie journal, started its Eati
ng Alone channel on Bilibili, a popular video-sharing website. To date, the channel, wh
ich has 52 episodes explaining how to prepare meals for one, has attracted more than 200 million hits.
In February, the magazine published a book of the same name, listing 65 recipes for dishes ranging fr
om desserts to foreign cuisine, such as roasted ribs, the Korean favorite bibimbap and seafood curry.
To many people’s surprise, it became a best-seller. “We didn’t expect the book to sell so we
ll. We didn’t print enough copies initially,” the magazine said on its Weibo account last month.